Since the COVID-19 crisis began, the number of homeless and individuals facing economical disadvantage has surged in the greater Montréal area. In an effort to help those more at risk, Aurelia Gloves Canada® (”Aurelia”), the Longueuil-based subsidiary of Supermax Group, has launched the “Helping hands” initiative to provide free protective gloves to Montréal organizations.

After contacting key players in the field, including Centraide of Greater Montreal, Moisson Montréal, Itinéraire and many others, Aurelia compiled a list of agencies of all sizes with the most pressing needs. However, as efficient and coordinated distribution can sometimes be a challenging task, Aurelia joined forces with Ernst & Young LLP (EY), a leading professional services provider, in the planning and logistics of distributing their gloves.

To date, the Helping hands program has distributed more than 150 000 pairs of gloves to over 40 organizations on the island of Montréal.